Once we came together and analysed the clients brief, we summarised it into key needs. Such as boosting sales and encouraging customers to purchase products during the winter for the brand. Understanding these key needs allowed us to develop a strategy. By focusing on the winter season, this approach ensures that our campaigns resonate with the target audience and drive sales during a crucial period for the brand.
As a team, our second step was to explore eDecks’ website and social media platforms. This was crucial for understanding their house style and branding. We divided our selves with our own tasks, with each of us focusing on individual elements like the website and specific social media channels. After our independent research, we shared our opinions and thoughts. By doing this we were able to identify key themes and patterns that flow through eDecks branding.
Social Media
When starting my research, I decided to examine eDecks social media platforms. My goal was to determine which platform they use most effectively and which one resonates best with their audience. I wanted to see how active they are on each platform and whether their content is engaging enough to keep their audience pleased. I began by creating a list of all the social media platforms eDecks uses. This included Facebook, Instagram, TikTok, YouTube and Pinterest.
I then gathered each platforms followers count and spread them onto a figma board for my group to see. As presented Facebook is eDecks most popular social media platform. It is likely that way due to eDecks target audience ages being very similar to Facebooks target audience.
My next step was to analyse the type of content they post on each platform. I looked for content such as images, videos, or articles and the overall style of their messaging and branding. This is the most effective way to be sure my post match the current house style for eDecks.
REFERENCES
eDecks (2009) eDecks. Available at: https://www.edecks.co.uk/home (Accessed on 1/5/2025).
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