Context Colour is a universal language and a powerful communication tool. Of all the elements that make up a visual design, colour is perhaps the most vital and influential. Research conducted by psychologists and marketers have highlighted how colour can influence our emotions and perceptions. [Google, 20 Nov 2020] Nike+ Advert: Read more…
Context: So, what exactly is a composition? Well, in very simple terms, it’s the part where all the separate elements come together to form a whole. When all of your type, your images, your graphics and colours, come together to form one cohesive design. [Google, 17 Jun 2023] NIKE Billboard: Good Read more…
Context Conceptual design creates a strategy to transform a concept or idea into visual media. It’s the underpinning of a successful design process, and no project can start without it. Conceptual design relates to concept art, or artwork expressing a creator’s idea of how a completed project may look. [Google, 9 Read more…
Context: Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. It involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. [Google, 11 May 2023] Sneaker Freaker Magazine: Good Design Read more…